Business Insight — Technology
By Andrew Joseph, Features Editor Upstart popcorn manufacturer aims to take a bite out of the competition with newly-acquired packaging prowess. The aromatic scent unleashed by a handful of freshly-cooked popcorn may be well one of the most tried-and-true ways to set off a trip down the memory lane to the days of care-free youth and childhood, and thanks to folks like Snack Brands Inc., that rush of subliminal nostalgia can be found in every bag of gourmet popcorn produced and packaged at the company’s lively, 5,800-square-foot manufacturing facility in Ottawa. Started up just over a year ago by three long-time friends and stakeholders in the fledgling venture—president Chris Garofalo and vice-presidents Todd Muise and Mike Pomerleau—the 12-employee operation has wasted little time in pursuing a promising niche opportunity in the private-label gourmet popcorn segment, quickly revving up the plant’s annual production capacity to an estimated 100,000 kilograms. Also operating a Toronto-based headquarter location, housing all the administrative and sales functions, the company has already gobbled up the exclusive retail rights as manufacturers of Kernels Extraordinary Popcorn—a flagship brand of the 25-year-old popcorn franchise stalwart Kernels Popcorn Limited, which today operates 65 retail outlets across Canada, in addition to global locations in the U.S., Australia and South Korea. Download the PDF today to read the rest of the story.