Business Insight — Sales
5 lessons from Halloween
By Ian Portsmouth Who knew October 31st provided so many exercises in sales, marketing and strategy? 1. Know when to turn the light off Managing expectations is key to creating satisfied customers. On Halloween, that means extinguishing your porch light and the candle in your jack-o-lantern as soon as you’ve run out of candy. In business, don’t encourage an order you know you’ll have trouble filling. Download the PDF today to read the rest of the story.