Business Insight — Sales
|2008 Sales Handbook||
Sell more! Let our 2008 sales guide show you how to find great salespeople, generate better leads and close more profitable business deals.
|5 lessons from Halloween||
Who knew October 31st provided so many exercises in sales, marketing and strategy?
|A promise you can keep||
How one company wows customers by delivering on a simple pledge.
|Bonding by blogging||
Everyone from microbusiness to big business is blogging to deepen client relationships. But not just any blog will do.
|Courting the clueless customer||
You can’t define your competitive advantage until you figure out the role your firm plays in your customers’ lives from their point of view, not yours. That can be tough if you’re meeting an emotional need even they don’t realize they have.
|Entrepreneurial success: Masters of one||
It’s said that great companies focus on doing just one thing really well. Let these red-hot firms show you how to be a master in five key disciplines that produce big results.
|Good Things in Small Doses||
Ontario folding-carton specialist leverages flexibility and fast turnaround to put itself on fast-growth track in food-and-beverage business.
|Great Ideas: Add power to your presentations||
If only William Shakespeare had been a business coach.
|Great Ideas: How to outnegotiate Wal-Mart||
It sounds hopeless: getting the upper hand when you’re negotiating with a client whose revenue is more than 10,000 times as big as yours.
|Great Ideas: How to trigger a sale||
Many salespeople are afraid to build a sense of urgency in their clients to buy today because they’re reluctant to come off as exerting high pressure.
|Great Ideas: Why you don’t follow up||
Rationalizations salespeople make to not follow up with prospective customers, from The Secrets of Power Selling: 101 Tips to Help You Improve Your Sales Results, by sales consultant Kelley Robertson.
|Procurement: Selling to Uncle Sam||
The world’s largest customer is the U.S. government — and it’s willing to buy from Canadian entrepreneurs. Here’s how to get your piece of the procurement pie.
|Second Life: Real sales in a fake world||
Second Life’s limitless virtual world offers some surprising marketing opportunities for small business owners and entrepreneurs.
|The 7 new truths about your customers||
How you can employ just a few simple tactics to satisfy your customers’ fast-rising demands.