Business Insight — Motivating Your People

Title Description/Notes Format
Baby boomers: The competitors

Born in droves during the optimistic post-war era, it didn’t take long for the boomers to realize they could use their numbers to influence traditional systems, which they did by leading the civil rights, feminist and anti-Vietnam War movements while experimenting with illicit drugs and premarital sex.

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Build a better workforce

Every business owner is aware of the wicked war for talent, which will only get worse as economic conditions improve.

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Generation X: The independents

This relatively small cohort of Canadians grew up in the shadow of the boomers, where they “did not receive the same level of attention [from] the media, the marketers or the government,” write Kovary and Buahene.

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Generation Y: The collaborators

The “echo boomers” were born into culturally diverse communities and a range of family structures.

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Great Ideas: Become a better mentor

Advice on boosting employee performance through mentoring, from Coaching and Mentoring: How to Develop Top Talent and Achieve Stronger Performance, a Harvard Business Essentials guidebook.

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Great Ideas: Four employee-coaching essentials

Powerful coaching techniques from Unleashed!: Expecting Greatness and Other Secrets of Coaching for Exceptional Performance by executive coach Gregg Thompson.

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X,Y, Zoom

Never before have Canadian entrepreneurs had to manage and motivate a workforce as generationally diverse as today’s employees. Here’s your quick reference guide to getting the most out of the three key generational cohorts.

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