Business Insight — Cost-Effective Marketing
Great Ideas: Five trade show don’ts
Buying a booth at a trade show can be a powerful marketing tool — when it’s done right. Done wrong, it can be a terrible waste of time and money. In his new book Powerful Exhibit Marketing, Canada’s trade show guru Barry Siskind describes the five biggest mistakes a company can make at a trade show. Download the PDF today and read the rest of the story.