Business Insight — Cost-Effective Marketing
| Title | Description/Notes | Format |
|---|---|---|
| Find and retain customers | Success in business boils down to sales. Sell lots, and you at least have a chance to profit. Sell nothing, and you die. |
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| Great Ideas: Five trade show don’ts | Buying a booth at a trade show can be a powerful marketing tool — when it’s done right. |
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| Online marketing: Google grabbers | Five proven secrets to ranking high on Google from an entrepreneur who took search- engine optimization into his own hands. |
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| Peer-to-Peer: Creating marketing buzz on the cheap | How do I make my niche business more visible? I don’t have the budget to hire a public relations person or a marketing firm. What should I do to gain the attention of the public? |
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| Tech for tough times: Google Grabbers 2.0 | PROFIT’s story on one entrepreneur’s search-engine optimization techniques drew so many kudos that we just had to publish another one. So, here are five more killer ways to boost your Google rankings. |
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| The biggest lie in business | Most entrepreneurs deceive themselves by claiming to know their competitive advantage. Discover the truth about your company, and you can send your sales soaring. [Honestly!] |

