Business Insight — Cost-Effective Marketing

Title Description/Notes Format
Find and retain customers

Success in business boils down to sales. Sell lots, and you at least have a chance to profit. Sell nothing, and you die.

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Great Ideas: Five trade show don’ts

Buying a booth at a trade show can be a powerful marketing tool — when it’s done right.

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Online marketing: Google grabbers

Five proven secrets to ranking high on Google from an entrepreneur who took search- engine optimization into his own hands.

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Peer-to-Peer: Creating marketing buzz on the cheap

How do I make my niche business more visible? I don’t have the budget to hire a public relations person or a marketing firm. What should I do to gain the attention of the public?

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Tech for tough times: Google Grabbers 2.0

PROFIT’s story on one entrepreneur’s search-engine optimization techniques drew so many kudos that we just had to publish another one. So, here are five more killer ways to boost your Google rankings.

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The biggest lie in business

Most entrepreneurs deceive themselves by claiming to know their competitive advantage. Discover the truth about your company, and you can send your sales soaring. [Honestly!]

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