Business Insight — Cost-Effective Marketing
|Find and retain customers||
Success in business boils down to sales. Sell lots, and you at least have a chance to profit. Sell nothing, and you die.
|Great Ideas: Five trade show don’ts||
Buying a booth at a trade show can be a powerful marketing tool — when it’s done right.
|Online marketing: Google grabbers||
Five proven secrets to ranking high on Google from an entrepreneur who took search- engine optimization into his own hands.
|Peer-to-Peer: Creating marketing buzz on the cheap||
How do I make my niche business more visible? I don’t have the budget to hire a public relations person or a marketing firm. What should I do to gain the attention of the public?
|Tech for tough times: Google Grabbers 2.0||
PROFIT’s story on one entrepreneur’s search-engine optimization techniques drew so many kudos that we just had to publish another one. So, here are five more killer ways to boost your Google rankings.
|The biggest lie in business||
Most entrepreneurs deceive themselves by claiming to know their competitive advantage. Discover the truth about your company, and you can send your sales soaring. [Honestly!]